FREELANCE / MARKETING, WEB & CREATIVE
Freelance marketing & creative work.
Helping nonprofits and growing organizations build a more consistent marketing presence, with FIT Fundraising as a primary client example.
Challenge
FIT Fundraising operates in a competitive nonprofit consulting market. The opportunity was to strengthen its marketing presence and communicate its expertise more consistently online and at industry conferences.
Strategy
Create useful, audience-focused communications across the website, social media, email, webinars, and conference materials. Connect each touchpoint with a recognizable voice and a clear purpose instead of producing content for its own sake.
My contribution
Through my freelance work, I support FIT Fundraising with website development, digital marketing, email campaigns, social media, webinar promotion, and graphic design. I also collaborate on projects for nonprofit clients, including brochures, cases for support, and other fundraising communications.
Results
Helped expand the firm’s digital marketing presence from a limited starting point, increasing consistency, visibility, and engagement across its online channels. Website improvements and ongoing campaigns also created more ways for prospective nonprofit clients to connect with the firm. Specific performance figures are not presented here.
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