I help nonprofits and growing businesses turn ideas into marketing that works—from strategy and campaigns to content, websites, and reaching the right audiences.
STEPHEN MCKELLAR / MARKETING & CREATIVEFrom the challenge to the results, here’s how I approach strategy, creative work, and execution.
I independently develop and lead Scouting America’s social media strategy, choosing the audiences, stories, and campaigns that matter—and personally producing nearly all the content.
An integrated campaign built from a proposed $100,000 marketing strategy—one recognizable message brought to life through social creative, postcards, rack cards, and bookmarks to reach families in their communities.
Explore campaign & strategy ↗
Helping nonprofits and growing organizations build a stronger marketing presence. Featuring website, email, content, and creative work for FIT Fundraising and nonprofit clients.
Read the case study ↗I wrote and designed the full 16-page Greater Tampa Bay Area Council 2025 Annual Report, including its editorial structure and approximately 25% of its photography.
Read the case study ↗View full publication ↗
Good work starts with understanding the problem. These are the decisions, contributions, and outcomes behind four featured projects.
ChallengeHelp families see what modern Scouting actually looks like.
StrategyBuild a storytelling approach around authentic experiences, short-form video, and audience-focused content.
My contributionIndependently set the strategy, creative direction, priorities, and publishing; produced nearly all content.
Results6.1M Facebook views, 136.4K interactions, and 4.4K follows across the reporting period.
ChallengeReach more families and create a clearer path from awareness to participation.
StrategyDevelop a proposed $100K, 18-month investment plan connecting digital, partnerships, and community outreach.
My contributionDeveloped the proposal; independently handled website readiness, Google Ad Grants application and approval, and ongoing Google Ads management.
ResultsGoogle Ad Grants approval secured, digital campaigns launched, and partnership development underway.
ChallengeHelp nonprofit organizations communicate clearly and stand out in a crowded market.
StrategyCreate a consistent presence across websites, social media, email, and events.
My contributionWebsite development, campaign content, email, video, analytics, and creative materials, including work for FIT Fundraising.
ResultsExpanded digital marketing activity, visibility, and engagement from a limited starting presence.
ChallengeBring a full year of programs and community impact into one clear publication.
StrategyCombine accessible storytelling, impact data, and photography in a cohesive editorial design.
My contributionWrote and designed the complete 16-page report and captured about 25% of its photography.
ResultsDelivered a complete annual report for supporters, volunteers, and community partners.
Selected print and editorial designs, including brochures, campaigns, and publication layouts.
I'm a Tampa Bay-based marketing professional, husband, and proud father of two. Outside of work, most of my time is spent with my family, and I've learned that some of the best moments come from the simplest things.
Professionally, I've always enjoyed being someone who can see the big picture while still getting into the details. I love coming up with ideas, figuring out how to make them happen, and being involved in the creative process from start to finish.
My experience has taken me through digital marketing, social media, website development, graphic design, photography, and video production. I've worked with organizations of all sizes, but what I enjoy most is helping people tell their stories in ways that actually connect.
There's already enough noise out there. Good marketing isn't about creating content just to check a box. It's about finding the right story, reaching the right people, and creating something that actually connects. I'm always up for a new challenge and the opportunity to work with people who care about what they do.
Download my résumé ↓Strategic planning · Marketing budget planning & management · Cross-functional collaboration · Google Ads & Ad Grants · Website development · Campaign management · Content strategy · Creative production · Analytics
Whether you're building a team or looking for a creative partner, I'd love to hear what you're working on.
Or connect on LinkedIn ↗
Different stories.
One mission.
Content created for different audiences and purposes—from nostalgia and humor to practical education and authentic experiences.